In India, around 50% of pedestrian fatalities in the worst-performing states in road safety viz., West Bengal, Maharashtra, Rajasthan and Karnataka are due to private vehicles which are termed as ‘crime vehicles’ in the Road Accidents in India 2019 report by Ministry of Road Transport and Highways.

A woman trying to cross a busy street in Shivaji Nagar, Pune. Carolina Teruel / Parisar

About three years ago, CEAT Limited, a leading tyre manufacturer, launched a popular ad campaign which humorously highlighted the serious hazards that Indian bikers face on roads. The campaign’s insistence on road safety for riders by positioning the superior grip of tyres was unique but not entirely new. …

Swati Pathak

Road Scholar | Campaigner | Urban Practitioner

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